In this episode of The Global Fresh Series, we explore three dynamic stories shaping the produce world and beyond. First, we dive into the innovative trend of packing premium avocados in festive Christmas gift boxes—what it means for growers, exporters, retailers and the seasonal consumer mindset. Next, we examine the latest global public-health push around ultra-processed foods: how policy, research and consumer behavior are changing, and why this matters for fresh produce marketers. Finally, we take a delightful detour into the world of agritourism with a UK farmer who invites visitors to cuddle cows—exploring diversification, consumer experience, and how farm storytelling can reshape perceptions of agriculture. Tune in for a wide-angle view of freshness, health, and the unexpected sweet spots in the produce ecosystem.