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From Seed to Shelf: Crafting a Global Avocado Brand - Global Fresh Series
Manage episode 490679355 series 3247551
Join host Patrick Kelly and guest Manuel Michel, Managing Director of the Colombia Avocado Board, to explore how Avocados from Colombia is redefining consumer perception and building a standout brand in the global produce aisle. They dive into how the nation’s powerful country-branding—highlighting Colombia’s lush biodiversity, sustainability ethos, and rich cultural story—is fueling awareness and retail momentum
This episode offers a compelling story for growers, marketers, and avocado lovers alike—a behind-the-scenes look at how Colombia is leveraging brand strategy, consumer education, and retail partnerships to position its avocados as a premium, sustainable choice on shelves worldwide.
737 episodes
Manage episode 490679355 series 3247551
Join host Patrick Kelly and guest Manuel Michel, Managing Director of the Colombia Avocado Board, to explore how Avocados from Colombia is redefining consumer perception and building a standout brand in the global produce aisle. They dive into how the nation’s powerful country-branding—highlighting Colombia’s lush biodiversity, sustainability ethos, and rich cultural story—is fueling awareness and retail momentum
This episode offers a compelling story for growers, marketers, and avocado lovers alike—a behind-the-scenes look at how Colombia is leveraging brand strategy, consumer education, and retail partnerships to position its avocados as a premium, sustainable choice on shelves worldwide.
737 episodes
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