Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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Pricing is a perennial hot topic. How much value should you provide for free, and at what point should users need to convert into paying customers? How much should you charge, and how often?
In this episode, Hannah Clark is joined by Cem Kansu—Head of Product at Duolingo—to explore how Duolingo has navigated challenges in monetization, expansion into new markets, and the integration of cutting-edge technology.
Resources from this episode:
- Subscribe to The Product Manager newsletter
- Check out this episode’s sponsor: Wix Studio
- Connect with Cem on LinkedIn and Twitter/X
- Check out Duolingo
Chapters
1. Duolingo’s Head of Product Gives a Masterclass on Product Monetization (with Cem Kansu) (00:00:00)
2. Meet Cem Kansu (00:01:07)
3. The Journey of Duolingo's Monetization Strategy (00:02:26)
4. Understanding the Premium Trap (00:07:16)
5. Effective Freemium Strategies (00:11:09)
6. Insights from A/B Testing (00:14:48)
7. Pricing Strategy and Generative AI (00:20:51)
8. Positioning AI Features for User Engagement (00:27:18)
9. Expanding Duolingo: Math and Music (00:30:48)
10. Future Trends and Challenges in EdTech (00:37:07)
98 episodes