Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Hannah Clark - The Product Manager. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Hannah Clark - The Product Manager or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Duolingo’s Head of Product Gives a Masterclass on Product Monetization (with Cem Kansu)

39:42
 
Share
 

Manage episode 452049884 series 2936621
Content provided by Hannah Clark - The Product Manager. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Hannah Clark - The Product Manager or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Pricing is a perennial hot topic. How much value should you provide for free, and at what point should users need to convert into paying customers? How much should you charge, and how often?
In this episode, Hannah Clark is joined by Cem Kansu—Head of Product at Duolingo—to explore how Duolingo has navigated challenges in monetization, expansion into new markets, and the integration of cutting-edge technology.

Resources from this episode:

  continue reading

Chapters

1. Duolingo’s Head of Product Gives a Masterclass on Product Monetization (with Cem Kansu) (00:00:00)

2. Meet Cem Kansu (00:01:07)

3. The Journey of Duolingo's Monetization Strategy (00:02:26)

4. Understanding the Premium Trap (00:07:16)

5. Effective Freemium Strategies (00:11:09)

6. Insights from A/B Testing (00:14:48)

7. Pricing Strategy and Generative AI (00:20:51)

8. Positioning AI Features for User Engagement (00:27:18)

9. Expanding Duolingo: Math and Music (00:30:48)

10. Future Trends and Challenges in EdTech (00:37:07)

89 episodes

Artwork
iconShare
 
Manage episode 452049884 series 2936621
Content provided by Hannah Clark - The Product Manager. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Hannah Clark - The Product Manager or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Pricing is a perennial hot topic. How much value should you provide for free, and at what point should users need to convert into paying customers? How much should you charge, and how often?
In this episode, Hannah Clark is joined by Cem Kansu—Head of Product at Duolingo—to explore how Duolingo has navigated challenges in monetization, expansion into new markets, and the integration of cutting-edge technology.

Resources from this episode:

  continue reading

Chapters

1. Duolingo’s Head of Product Gives a Masterclass on Product Monetization (with Cem Kansu) (00:00:00)

2. Meet Cem Kansu (00:01:07)

3. The Journey of Duolingo's Monetization Strategy (00:02:26)

4. Understanding the Premium Trap (00:07:16)

5. Effective Freemium Strategies (00:11:09)

6. Insights from A/B Testing (00:14:48)

7. Pricing Strategy and Generative AI (00:20:51)

8. Positioning AI Features for User Engagement (00:27:18)

9. Expanding Duolingo: Math and Music (00:30:48)

10. Future Trends and Challenges in EdTech (00:37:07)

89 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Listen to this show while you explore
Play