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Duolingo’s Head of Product Gives a Masterclass on Product Monetization (with Cem Kansu)

The Product Manager

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Pricing is a perennial hot topic. How much value should you provide for free, and at what point should users need to convert into paying customers? How much should you charge, and how often?
In this episode, Hannah Clark is joined by Cem Kansu—Head of Product at Duolingo—to explore how Duolingo has navigated challenges in monetization, expansion into new markets, and the integration of cutting-edge technology.

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Chapters

1. Duolingo’s Head of Product Gives a Masterclass on Product Monetization (with Cem Kansu) (00:00:00)

2. Meet Cem Kansu (00:01:07)

3. The Journey of Duolingo's Monetization Strategy (00:02:26)

4. Understanding the Premium Trap (00:07:16)

5. Effective Freemium Strategies (00:11:09)

6. Insights from A/B Testing (00:14:48)

7. Pricing Strategy and Generative AI (00:20:51)

8. Positioning AI Features for User Engagement (00:27:18)

9. Expanding Duolingo: Math and Music (00:30:48)

10. Future Trends and Challenges in EdTech (00:37:07)

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