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Mastercard’s SVP of Global Products on How to Enter New Markets (with Simone Paul Tamussin)

The Product Manager

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Expanding internationally is more complex than ever, with economic uncertainty, shifting regulations, and unpredictable tariffs creating constant challenges. While overseas opportunities can be tempting, businesses must navigate a landscape full of blind spots and evolving risks that demand careful planning and adaptability.

Simone Tamussin, SVP of Product Management at Mastercard Gateway, shares valuable insights from his experience working with companies facing these hurdles. He discusses common pitfalls growth-focused leaders encounter, proactive strategies for entering new markets safely, and practical tips for managing the overwhelming paperwork that comes with global expansion.

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Chapters

1. International Expansion Challenges Introduction (00:00:00)

2. Market Entry Gaps and Assumptions (00:01:08)

3. Forces Shaping International Markets (00:04:18)

4. Regulatory Risk Assessment Strategies (00:06:05)

5. Strategic Partnerships for Market Entry (00:08:23)

6. LLMs for Regulatory Research (00:12:20)

7. Adapting Business Processes Globally (00:18:10)

8. Closing Thoughts and Contact Info (00:23:00)

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