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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Questions covered in this episode:
- Tell me about your career path to becoming a PMM.
- So you work in one group with multiple PMMs- How do ensure you're telling stories that are aligned?
- Do these stories align to your personas and differ based on seniority or segment you sell into?
- How have you successfully built relationships across teams? Or what are some secrets you've seen work well?
- What’s one nuance about Stakeholder Management that you only know now because you understand it deeply?
- Question from your AMA: Responsibility without the authority - that seems to be the position of quite a few Product marketers. How do you manage people who don't necessarily report into you?
- How do you get your team, and other teams, to align around customer priorities?
- What's been one time where a launch or a campaign didn't go to plan? How did you work with stakeholders to fix that?
- How have you built deep and productive relationships with product and proven your value?
- What's your outlook on the career of product marketing? Is it a good place to be?
91 episodes
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