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PROFITABLE TALKS...

In this episode of the Profitable Creative, host Christian Brim interviews Charlie Riley from OneScreen.ai, discussing the intricacies of out of home marketing. They explore the definition and scope of out of home advertising, the target audience for such campaigns, and the importance of creative messaging. Charlie shares insights on the costs associated with campaigns, the role of AI in marketing strategies, and the transition of OneScreen from a marketplace to a consultative model. The conversation emphasizes the need for diverse marketing channels and the effectiveness of out of home advertising in driving brand awareness and conversions.

PROFITABLE TAKEAWAYS...

• Out of home advertising includes various formats beyond traditional billboards.
• OneScreen.ai works with both B2C and B2B brands to enhance their marketing strategies.
• Creative messaging is crucial for effective out of home campaigns.
• AI plays a role in planning and optimizing marketing strategies.
• The transition from a marketplace to a consultative model was driven by client needs.
• Marketers should experiment with different channels to find what works best.
• Out of home advertising can complement digital marketing efforts.
• Attribution for conversions can be complex but is essential for understanding effectiveness.
• Diverse marketing channels can help brands reach their target audience more effectively.
• OneScreen.ai provides resources and support for brands new to out of home advertising.

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