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Features Don't Sell, But Pain Does
Manage episode 489432186 series 29992
Most advertisers lead with features when they write ads, rattling off benefits and capabilities. But features don't move the needle. Jon explains the three-element framework that actually drives conversions and why pain points matter more than you think.
629 episodes
Manage episode 489432186 series 29992
Most advertisers lead with features when they write ads, rattling off benefits and capabilities. But features don't move the needle. Jon explains the three-element framework that actually drives conversions and why pain points matter more than you think.
629 episodes
All episodes
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