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Should You Count View Through Conversions?
Manage episode 472235687 series 2391845
View-through conversions are often misunderstood or completely ignored in reporting. Jon explains when they provide real value versus when they're giving Meta undeserved credit, and how to properly evaluate them based on campaign type and audience.
621 episodes
Manage episode 472235687 series 2391845
View-through conversions are often misunderstood or completely ignored in reporting. Jon explains when they provide real value versus when they're giving Meta undeserved credit, and how to properly evaluate them based on campaign type and audience.
621 episodes
All episodes
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