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PRBites - How Jaguar cars missed the point of modern comms

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Manage episode 453933749 series 3241047
Content provided by ThePublicRelationsPodcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ThePublicRelationsPodcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Marketing has changed, but it doesn't seem that some people have.

Jaguar Cars came out with a new marketing campaign that was widely criticised. It turned the old brand on its head but used techniques that worked well 10 years ago.

It helps to highlight some of the ways that things have moved on, which we will look at in the podcast.

PLUS, your weekly Comms Conundrum. What would you do?

The Public Relations Podcast Website - thepublicrelationspodcast.com/

CommsQuestionTime - commsquestiontime.com/

Where you can find me - You'll find me here - LinkedIn / [email protected]

#PR #publicrelations #pragency #prtips

  continue reading

168 episodes

Artwork
iconShare
 
Manage episode 453933749 series 3241047
Content provided by ThePublicRelationsPodcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ThePublicRelationsPodcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Marketing has changed, but it doesn't seem that some people have.

Jaguar Cars came out with a new marketing campaign that was widely criticised. It turned the old brand on its head but used techniques that worked well 10 years ago.

It helps to highlight some of the ways that things have moved on, which we will look at in the podcast.

PLUS, your weekly Comms Conundrum. What would you do?

The Public Relations Podcast Website - thepublicrelationspodcast.com/

CommsQuestionTime - commsquestiontime.com/

Where you can find me - You'll find me here - LinkedIn / [email protected]

#PR #publicrelations #pragency #prtips

  continue reading

168 episodes

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