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PRBites: When the media won't cover you

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Manage episode 460900626 series 3241047
Content provided by ThePublicRelationsPodcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ThePublicRelationsPodcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

If you can’t get your story into the media and don’t want to pay for ads, what *else* can you do? It's a good question, and it dominates today's episode. In short:- Just because you can't get traction doesn't mean you should give up. The solution for many people is to reframe and deliver the story in different ways:- - That includes building narratives in small parts, not one big announcement. - It means building the same relationships with industry peers and influential people in your space as you did with journalists. - It means packaging stories so that even if you reach a small audience, those people will share the story for you, allowing them to be your journalists. In today's episode, I compile some of the approaches people are taking. #PRstrategy #CommsTips #PublicRelations #MediaRelations

  continue reading

168 episodes

Artwork
iconShare
 
Manage episode 460900626 series 3241047
Content provided by ThePublicRelationsPodcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ThePublicRelationsPodcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

If you can’t get your story into the media and don’t want to pay for ads, what *else* can you do? It's a good question, and it dominates today's episode. In short:- Just because you can't get traction doesn't mean you should give up. The solution for many people is to reframe and deliver the story in different ways:- - That includes building narratives in small parts, not one big announcement. - It means building the same relationships with industry peers and influential people in your space as you did with journalists. - It means packaging stories so that even if you reach a small audience, those people will share the story for you, allowing them to be your journalists. In today's episode, I compile some of the approaches people are taking. #PRstrategy #CommsTips #PublicRelations #MediaRelations

  continue reading

168 episodes

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