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Author Of Sway Talks About G.R.I.T. Marketing Method, How She Wrote Her Book

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Manage episode 308067113 series 2852507
Content provided by Josh Steimle. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Josh Steimle or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Christina Del Villar is a Silicon Valley marketing executive, consultant and author of the new book Sway: Implement the G.R.I.T. Marketing Method to Gain Influence & Drive Corporate Strategy. Christina has wanted to write the book for a long time, having worked on many teams and discovering that lots of people don’t understand what marketers bring to the table. The G.R.I.T. Marketing Method focuses on helping marketing professionals to build smarter programs, be more efficient and exponentially grow revenue to improve overall company performance.G.R.I.T. stands for: Go-To-Market Strategy; RPN (repeatable, predictable, measurable); Intention; and Tools and Technology. In this episode Christina discusses how and why she wrote her book, marketing strategies, and how to market your book.
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115 episodes

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Manage episode 308067113 series 2852507
Content provided by Josh Steimle. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Josh Steimle or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Christina Del Villar is a Silicon Valley marketing executive, consultant and author of the new book Sway: Implement the G.R.I.T. Marketing Method to Gain Influence & Drive Corporate Strategy. Christina has wanted to write the book for a long time, having worked on many teams and discovering that lots of people don’t understand what marketers bring to the table. The G.R.I.T. Marketing Method focuses on helping marketing professionals to build smarter programs, be more efficient and exponentially grow revenue to improve overall company performance.G.R.I.T. stands for: Go-To-Market Strategy; RPN (repeatable, predictable, measurable); Intention; and Tools and Technology. In this episode Christina discusses how and why she wrote her book, marketing strategies, and how to market your book.
  continue reading

115 episodes

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