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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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What if you could turn your book idea into a six-figure Kickstarter campaign?
In this interview, author and marketer Josh Jenne breaks down the exact funnel that helped him raise over $202,000 to launch his fantasy book series, without relying on AI-generated art, and with a razor-sharp marketing strategy.
You’ll learn:
Why concept is king — and how to position yours
How Josh used Reddit, Facebook, and Discord to build momentum
Why he spent over $30K on Facebook ads (and how he knew it was working)
The controversial truth about using AI art for books
How to build a pre-launch email list that converts
The one mindset shift that separates authors who succeed on Kickstarter from those who don’t
📚 This is required watching for any author, artist, or creator thinking about crowdfunding their next book.
👉 Watch Part 1 here: https://youtu.be/7xhJpwMiQAY
**🎯 Resources Mentioned:**
Josh Jenne’s latest Kickstarter:
**(Warning: NSFW - Content may be considered Not Safe For Work)** https://www.kickstarter.com/projects/leopardprintpress/pinup-monster-girls-55e?ref=5ce39o
Lulu Print-on-Demand: https://www.lulu.com
Jellop: https://jellop.com/
BackerKit: https://www.backerkit.com/
Artist Rosa Mendez: https://www.instagram.com/_nubesrosas_
💬 Enjoyed the episode?
Give it a 👍, subscribe for more interviews like this, and drop a comment with your biggest takeaway. Have questions about launching your own Kickstarter campaign? I’d love to hear them!
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