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Best Business Podcast (Gold), British Podcast Awards 2023 How do you build a fully electric motorcycle with no compromises on performance? How can we truly experience what the virtual world feels like? What does it take to design the first commercially available flying car? And how do you build a lightsaber? These are some of the questions this podcast answers as we share the moments where digital transforms physical, and meet the brilliant minds behind some of the most innovative products a ...
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In this week's episode of The Publisher Podcast, we're joined by Megha Garibaldi, Chief Growth Officer at The Atlantic. Megha leads the consumer revenue vertical, including consumer marketing, and she helped lead The Atlantic to its milestone of 1 million paid subscribers and reaching profitability in 2024.
She spoke to Esther at FIPP Congress about the changes she’s seen in audiences’ willingness to pay over the years, the differences and similarities of working on membership and subscriber-driven publications, and where she’s looking for audience growth in the current challenging landscape.
Megha also discussed the differences and similarities of marketing free versus paywalled publications from her work previously at The Guardian, and their respective member and subscriber approaches.
Get the write-up of the key points of this interview in your inbox by subscribing to The Publisher Newsletter, over on voices.media
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