Lisa Song Sutton is a serial entrepreneur proving success isn’t just about building businesses, but making an impact.

In this episode of Pursue Vegas, we sit down with the former attorney (and Miss Nevada) who left a six-figure career to bootstrap Sin City Cupcakes, bringing boozy desserts to Las Vegas with the belief that business should be fun and profitable. She then scaled into real estate and shipping retail (yup, she’s the "mailbox lady"), turning multiple ventures from $0 to millions by mastering one key principle: "Focus on essential, stable business models as a growth strategy."

Lisa is a General Partner at The Veteran Fund, a $20M VC fund investing in veteran-led startups in dual-use tech. As the daughter of a Vietnam War veteran and wife of an F-22 fighter pilot, she’s committed to creating opportunities for those who served.

"Not every company has to raise money. It’s a lot on the founder, it’s a lot on your cap table," Lisa explains, challenging the glorification of venture capital.

Beyond business, Lisa is committed to community impact—whether mentoring the next generation or bringing her therapy dog, Cupcake, to local hospitals. For her, success isn’t just about revenue, but the ripple effect of giving back. "If you’re lucky enough to be a successful entrepreneur, you must pay it forward."

If you're an entrepreneur struggling with shiny object syndrome, Lisa shares a powerful exercise to help you say yes to the right things and no to distractions—so you can finally focus on building a business that lasts.

And when the road gets tough? Lisa reminds us:
"When you get tired, learn to rest, not to quit."

Key Takeaways:

• From Law to Entrepreneurship – Lisa shares how leaving corporate law unlocked freedom, opportunity, and true business potential.
• Community-Driven Success – Why giving back, mentorship, and philanthropy are key to long-term impact.
• Scaling the Right Way – Her formula for building stable, scalable businesses without chasing unnecessary funding.
• Intentionality in Business – How to filter opportunities and make decisions that align with purpose and long-term success.
• Breaking Barriers – As a pioneering Asian-American entrepreneur, Lisa challenges stereotypes and paves the way for more diverse leadership.

Resources:

• Lisa Song Sutton → @lisasongsutton
• The Veteran Fund

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