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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Friends was a hit sitcom released in the 90s, known for its feel-good humour and iconic characters. The show’s success is a sight to behold, maintaining popularity even to this day.
Though not only was it loved by millions, but it's also a case study in superb branding.
In particular, its theme song is the perfect distinctive brand asset.
In this episode we break this down and discuss why.
Evidence-based brand strategist Jack Ferguson is your host.
He discusses:
- How “I’ll Be There for You” became a masterclass in distinctive branding, and how it endured for 30 years
- How the song’s composers capitalised on the song’s initial interest
- The compounding salience effect: how a single asset multiplied exposure and made the Friends brand iconic
- How to recognise “Friends potential" in other brands (with examples)
- How to design your own brand promotional flywheel, inspired by this Friends case study
Helpful Links:
Find Jack on LinkedIn here: https://www.linkedin.com/in/jackfergusonmymm/
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Visit The Push website here: For Senior Marketers...By Senior Marketers | The Push
Visit Jack’s personal website here: Brand Strategist + Marketing Consultant — Jack Ferguson
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