Download the Bootstrapped Report: https://www.joinstation.co/bootstrapped
Read the full deep dive here: https://www.joinstation.co/blog/hugoandhoby
Hugo & Hoby website: https://www.hugoandhoby.com

It sometimes takes a few swings to craft the right product to meet market needs.

For Ben Young and Fred Kukelhaus, the co-founders of Hugo & Hoby, it took them a few swings at creating a B2C company by creating a standing desk, a coffee table, and even beds before they finally hit their home run with B2B products.

Today, Hugo & Hoby builds custom furniture to create unique spaces, strengthen communities, and better our planet. This all stems from the co-founders’ grandparents, Hugo & Hoby.

Hugo & Hoby is almost 10 years old, operating as a 7-figure business, and I’ve had the incredible privilege to watch from the sidelines since nearly the beginning when I met them at Yale in 2015.