Mike's Website - https://mikemichalowicz.com/

Mike Michalowicz is a bestselling author and entrepreneur known for creating simple, practical systems for small business growth. He’s the mind behind books like *Profit First*, *Clockwork*, and *The Pumpkin Plan*, which have helped countless business owners improve cash flow and efficiency. Mike started several multi-million-dollar companies and speaks internationally on entrepreneurship. His work focuses on helping business owners build sustainable, profitable businesses without burnout.

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Chapters

00:00 Introduction to Profit First and Its Impact 02:54 Behavioral Insights and Cash Management 06:10 The Pumpkin Plan: Niche Focus for Business Growth 09:00 Identifying Market Opportunities and Ripples 12:08 The Importance of Problem Identification 15:11 Acquiring Businesses: The Silver Wave Opportunity