Ever wonder how some brands create die-hard fans who wouldn’t dream of buying from anyone else? In this episode, I sit down with Bill Neff, a marketing powerhouse known for his work with YETI and beyond, to break down the secrets behind brand loyalty, community-driven marketing, and authentic storytelling.

Bill shares his journey from professional kayaking to becoming a key player in the outdoor industry, showing how passion and authenticity can fuel marketing success. We discuss what most brands get wrong about building a following, the power of grassroots engagement, and why storytelling—not selling—is the ultimate key to long-term success.

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