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Stephanie Betters, a trailblazer in the real estate tech world, joins me, Jesse Burrell, on the Real SaaS Podcast for an invigorating chat about navigating the complex landscape of SaaS. From her shift from healthcare to founding Left Main REI, a real estate CRM, Stephanie’s journey is nothing short of inspiring. We delve into the art of scaling, the delicate dance between bootstrapping and securing funding, and the crucial elements needed to achieve and maintain product market fit. Our conversation unpacks how our personal use of our products provides a unique advantage in understanding and meeting customer needs.

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Chapters

1. Scaling Strategy and Startup Scars (00:00:00)

2. Bootstrapping vs. Funding (00:10:43)

3. Building an Executive Leadership Team (00:22:04)

4. Evolving Business Strategies and Customer Value (00:32:10)

5. Customer-Centric Product Development Strategy (00:40:11)

6. Customer Engagement and Success Metrics (00:48:00)

7. Lessons Learned From Business Failures (00:52:46)

8. The Future of Tech and Data (01:01:56)

7 episodes