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S211: What is SEO, and how to do SEO for your ecommerce website? with Amy Cook
Manage episode 453052283 series 3380632
Today I’m joined by Amy Cook, founder of Mango and Wild, to discuss how to utilize SEO in an e-commerce business. Amy runs a digital marketing agency and helps optimize online businesses' SEO and Google ads.
When used correctly, SEO is a powerful powerful marketing strategy that can bring benefits to you for a long period of time. In this conversation, we cover the basics of SEO, the difference between short-tail and long-tail keywords, and how to effectively find and analyze keywords.
Amy also discusses the importance of content in ranking on Google and provides insights on optimizing product pages for better visibility and conversion rates. We also talk about the importance of monitoring your SEO performance using tools like Google Search Console, the role of AI in content creation, and the necessity of maintaining SEO rankings over time.
Listen for tips on how to optimize your SEO in your online business.
Connect with Amy on Instagram here
About The Remote CEO Podcast:
This podcast is for freedom-seeking online entrepreneurs, offering practical, actionable advice to help you step up into your new role as CEO by building an online business that works for you - not one you work for.
Hosted by Sophie Biggerstaff, an online business mentor, e-commerce founder, mental health advocate, and full-time digital nomad. 🙋♀️
👆Want to start an online business? Take my quiz to help you get started
👆 Want to achieve more freedom in your life? Find out how you can make it happen in my free masterclass.
👆Need online business advice? Get my best business tips directly in your inbox by signing up to my newsletter
👍 Don’t forget to like, subscribe, and share to hear more conversations about starting and growing an online business.
🔗 Stay Connected:
...Chapters
1. Introduction to SEO and E-commerce (00:00:00)
2. Understanding SEO: The Basics (00:03:32)
3. The Importance of SEO for E-commerce (00:06:53)
4. SEO vs. Paid Ads: A Strategic Approach (00:09:53)
5. Keywords: Short Tail vs. Long Tail (00:12:37)
6. Finding and Analyzing Keywords (00:15:37)
7. Ranking on Google: Content is Key (00:18:56)
8. Optimizing Product Pages for SEO (00:21:46)
9. The Importance of Blogging and Content Creation (00:23:38)
10. Understanding Backlinking and Authority in SEO (00:29:55)
11. Tools for Monitoring SEO Performance (00:31:47)
12. The Role of AI in Content Creation (00:33:23)
13. Maintaining SEO Rankings Over Time (00:36:55)
14. Top Tips for SEO Beginners (00:41:22)
61 episodes
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