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S303: How To Increase Your Shopify Conversion Rate - Try These Expert Tips
Manage episode 462098809 series 3380632
In this episode of the podcast, I’m joined by guest and e-commerce business owner Julie, co-founder of Inseparable, a sustainable fashion brand. 🩲
We discuss her journey into the fashion industry, the challenges of running a business, and the importance of sustainability in fashion. We also deep dive into her Shopify store to see what changes she can make to improve her conversion rate and boost her online sales.
I provide Julie with insights on optimizing her e-commerce website for better consumer engagement and conversion rates, emphasizing clear messaging, effective use of hero images, and focusing on specific products to avoid overwhelming customers.
I also discuss the significance of understanding consumer language for SEO and the value of continuous testing and feedback in improving website performance.
Inseparable is a Mother/Daughter e-commerce brand that focuses on celebrating womanhood & sustainability by encouraging slow fashion and creating made-to-last timeless pieces for women’s life adventures.
📸 Connect with Julie here
🛒 Shop Inseparable here
About The Remote CEO Podcast:
This podcast is for freedom-seeking online entrepreneurs, offering practical, actionable advice to help you step up into your new role as CEO by building an online business that works for you - not one you work for.
Hosted by Sophie Biggerstaff, an online business mentor, e-commerce founder, mental health advocate, and full-time digital nomad. 🙋♀️
👆Want to start an online business? Take my quiz to help you get started
👆 Want to achieve more freedom in your life? Find out how you can make it happen in my free masterclass.
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👍 Don’t forget to like, subscribe, and share to hear more conversations about starting and growing an online business.
🔗 Stay Connected:
...Chapters
1. Introduction to Inseparable and Julie's Journey (00:00:00)
2. The Birth of a Sustainable Fashion Brand (00:03:51)
3. Roles and Dynamics in the Business (00:06:41)
4. Understanding the Fashion Industry's Impact (00:09:49)
5. Current Business Status and Future Goals (00:12:56)
6. Sales Performance and Website Challenges (00:15:49)
7. Feedback from Markets and Customer Insights (00:18:50)
8. Website Navigation and User Experience (00:21:49)
9. Defining the Brand's Mission and Products (00:24:50)
10. Analyzing Website Traffic and Conversion Rates (00:27:52)
11. Improving Website Messaging and SEO Strategies (00:30:42)
12. Optimizing Website Messaging for Impact (00:38:30)
13. Optimizing Website Messaging for Impact (00:48:16)
14. Navigating Product Categories Effectively (00:58:32)
15. Understanding Consumer Language and SEO (01:02:26)
16. The Power of Feedback and Continuous Improvement (01:06:30)
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