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How I Know What to Sell (and When to Sell It): Emotional Scheduling
The Resonance Effect: The art and psychology behind words that sell
Manage episode 514229353 series 3112969
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EPISODE SUMMARY
If your content feels solid but sales still rely on referrals or launches, this episode is your fix. Chelsea unpacks Emotional Scheduling, the empathy-driven messaging and positioning framework that helps your message hit right when your audience is ready for it.
You’ll learn how to map emotions to time, align your marketing with your audience’s real-world rhythms, and use timing to create resonance that sells on a random Tuesday. No big-data creepiness, or fake urgency required... just empathy, psychology, and well-timed, hella strategic storytelling.
IN THIS EPISODE YOU'LL LEARN...
What Emotional Scheduling is (and what it isn’t)
How to use temporal landmarks to predict when your people are most receptive
A 3-part process for matching your message to their current emotional and mental state
How to choose what to sell when, and position it for maximum resonance
How Emotional Scheduling creates natural urgency — sales that feel inevitable, not forced or pressure filled
Real examples for Q4 ]
Common mistakes — over-planning, using it like a holiday calendar, ignoring your own emotional rhythm
KEY TAKEAWAYS AND CONCEPTS
Emotional Scheduling: Match your message to your audience’s emotional, temporal, and psychological rhythms — across a season, quarter, or week — so your marketing lands when they’re actually ready to move.
The 3-Part Process...
- Emotional Landscape Check-In — Where is your audience emotionally, mentally, and energetically this month or quarter?
- Behavior Pattern Spotting — What are they doing, avoiding, or spiraling on? What micro-behaviors reveal readiness?
- Match the Message to the Moment — Choose the story, offer angle, or reminder that meets them here and makes taking action feel safe.
Natural Urgency: Instead of “buy now” tactics, use emotional timing to show why now makes sense for them — their goals, energy, or season of life.
Prompts From the Episode
→ What are my best-fit people thinking, feeling, craving, or Googling right now?
→ What’s happening in their world (seasonally, culturally, personally) that’s shaping that?
→ Given that, what story, reminder, or tool would make them feel seen and safe taking action today?
→ How does this relate to my offer’s promise — what’s the natural entry point?
WORK WITH CHELSEA
The Empathy Edge (1:1 Mentorship)
Your signature offers deserve more than word-of-mouth and make or break launches. Build a human-first sales system that balances strategy and nervous system safety. Learn to sell on evergreen, simplify your campaigns, and stay consistent, without launch stress or relying on referrals.
Say Less Sales Messaging Sprint
A one-week sprint to fix stagnant or plateaued sales with emotionally intelligent, conversion-ready messaging that speaks to strangers, not just referrals.
Marked Up Copy Audit
Get detailed, personalized feedback on your sales page or email sequence so you can see exactly what’s working, what’s not, and what to say next.
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