EPISODE SUMMARY

This episode is a reintroduction — to me, to this podcast, and to the new season we’re entering together.

I’m pulling back the curtain on where I’ve been, why I went quiet, and what I learned rebuilding my business (and my capacity) from the inside out.

If you’ve ever hit a messy middle — slow sales, shifting offers, or that foggy what now? phase — this one’s for you.

We’ll talk about what it means to rebuild visibility and momentum in 2025 (and beyond), how the way people buy has fundamentally changed, and why resonance — the ability to make people feel something — is the most powerful skill you can cultivate in your business.

IN THIS EPISODE YOU'LL LEARN...

• Why sales and marketing feel harder in 2025 — and what’s actually changed

• The hidden risks of relying on referrals and return clients for steady income

• What it really takes to rebuild an audience and reputation from scratch

• How to create content that connects with strangers, not just people who already know you

• Why resonance sits at the intersection of art, psychology, and empathy

• How to build a business that meets your deeper needs: money, agency, and meaning

KEY TAKEAWAYS

• Messy middles are part of every long-term business (or life) endeavor, they are not proof that you’re failing.

• You don’t need a new offer, funnel, or rebrand to regain momentum

• Resonance is what bridges artistry and strategy... it's the human heartbeat, the artistry inside your marketing.

• Upcoming episode: Selling in a Trust Recession... How to Sell in 2025 (and Beyond)

CONNECT

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