When we sat down with Jeff Clapper, President and CEO of 8th & Walton, we knew we'd get insights on supplier training – but our conversation revealed something much more profound about the evolving retail landscape.
From its origins teaching suppliers about Walmart's culture and systems to today's comprehensive support services, 8th & Walton has witnessed and adapted to dramatic shifts in what suppliers need to succeed. Jeff shares how the organization now balances urgent operational training with strategic education that prevents problems before they occur.
The transition from legacy data systems like DSS to new platforms like Scintilla represents both challenge and opportunity. While these systems offer unprecedented visibility into consumer behavior, they demand constant learning from suppliers who can't afford to fall behind. As Jeff aptly describes, success requires being an "aggressive student" of retail – recognizing that yesterday's expertise quickly becomes obsolete in this fast-moving environment.
Jeff shares about 8th Walton's journey to becoming a certified B Corporation, demonstrating that business growth and positive impact aren't mutually exclusive. Jeff's perspective on "scaling values" rather than just scaling revenue offers a refreshing counterpoint to traditional retail metrics. This philosophy aligns perfectly with the emerging trend of consumers preferring brands that demonstrate ethical practices and sustainability.
The conversation culminates with Jeff's preview of the upcoming "Consumer Impact" event in Bentonville, bringing together impact-minded brands to share best practices in sustainable retail. It's a tangible example of how the supplier community is evolving beyond transactions to create meaningful change.
Whether you're a seasoned Walmart supplier or just beginning your retail journey, this episode offers valuable perspective on navigating today's complex retail environment while building a business that makes a positive difference.