In this episode of The Retail Journey, Simone Parry, former Vice President of Private Brands for Consumables at Walmart, joins us to discuss how private brands are evolving in today’s retail environment. She reflects on her time at Walmart, where she worked across cross-functional teams to build private label strategies, improve supplier partnerships, and support category performance.

Now with High Impact Analytics, Simone leads Growth & Development. She has been integral in launching High Impact’s Private Brand Hub - built to equip your team with tailored support through product ideation to the retail shelf.

This episode offers a practical look at the challenges and opportunities in managing private brands at scale—and where the industry is heading next.