What happens when the keen eye of a museologist meets the ancient craft of rug-making? The answer lies in the remarkable journey of Shailen Smith, CEO of Raj Group, a heritage brand with roots stretching back to 1939 in the historic city of Panipat, India.
"When an archaeologist's job is over, the museologist's job begins," explains Smith, whose unique background brought fresh perspective to a centuries-old craft. Initially arriving to document weaving as an artistic practice, Smith discovered a company at a crossroads – torn between preserving handcrafted traditions and embracing modern technology. Rather than choosing sides, she pioneered a third path: using technology to enhance craftsmanship without replacing it.
This delicate balance between heritage and innovation forms the cornerstone of Raj's identity today. "If we are to stay unique, there must be that perfect balance where handcrafted is aided by technology," Smith reflects. This philosophy extends beyond production to encompass everything from sustainability practices to leadership style. The company demonstrated its commitment to its artisans during COVID by maintaining its entire workforce despite production slowdowns – recognizing that their people aren't just employees but guardians of cultural heritage.
As one of few female CEOs in a deeply patriarchal region, Smith brings a distinctive leadership approach that blends strength with empathy. Raised by her father "as a neutral gender" with focus on inherent strengths rather than societal expectations, she navigates traditional business structures while championing greater opportunities for women throughout the organization.
Smith's observations about today's consumers resonate deeply: we're experiencing a revolution in home goods similar to what happened in beauty – questioning artificial standards and returning to authenticity. "We've been feeding consumers something unnatural," she notes, as more people seek products with meaningful stories, sustainable materials, and ethical production.
Discover how this heritage brand stays rooted in tradition while confidently embracing the future. As Smith puts it, "If you know what your roots are, you will move forward without doubt, and you will thrive and survive."