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63. The Path to Personalization: Part I
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In part one of a two-part series, Gary and Shekar discuss how personalization has evolved over the years. Gary shares his experience in the retail trenches and the lessons he learned from them. They discuss why grocers needed to develop loyalty programs and the new information they were able to learn from these programs. Next week they will discuss the steps grocers can take to move their personalization strategies to the next level.
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