India's retail landscape is currently witnessing a sea of change. Online shopping has now become a necessity rather than a convenience and with the adoption wave and growing sales, D2C brands have become consumer favourites in the last year. With digital stakes continually rising, D2C brands are bringing a new dimension in retail. In this episode of The Vue Podcast, we're in conversation with Snigdha Manchanda, founder & CEO of Tea Trunk - a premium D2C tea brand that’s crafting wellness teas for the new generation of health-conscious consumers. Tune into this video podcast and listen to Snigdha Manchanda talk about: - The growth and evolution of the D2C business model in the Indian market - How the brand is educating consumers on conscious tea consumption and building a lifestyle around it - The inside scoop behind creating some of Tea Trunk’s most innovative offerings - The challenges that come with building a D2C brand - How Tea Trunk crafts exceptionally exciting tea buying experiences