Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by The Retail Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Retail Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Lighting, the secrets, the layers and the ROI. (Short Version)

13:27
 
Share
 

Manage episode 383746824 series 2814928
Content provided by The Retail Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Retail Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this enlightening episode, we delve into the transformative power of retail lighting with Stefan Ståhl VP of Lighting & Kristian Renström Head of Lighting at ITAB, a leader in creating innovative store environments.

Discover how strategic lighting not only enhances the customer experience but also boosts sales significantly.

Retail spaces hold a secret: the strategic use of light. It's a subtle yet powerful tool that retailers wield to shape shopping experiences and influence consumer behaviour. But is it an artful enhancement or a manipulative ploy?

Consider accent lighting: it can spotlight products, creating an illusion of importance and manipulating our desire to purchase. Warm tones invite comfort, while cooler tones spur efficiency. It's psychological, a nudge towards spending.

Energy efficiency becomes a moral question. Lighting, a significant energy consumer, has cost and environmental implications. Retailers are at a crossroads: continue traditional practices or adopt sustainable, cost-saving technologies?

Lighting as art is another facet. It draws attention, creates ambience, and can even turn a store visit into a sensory experience. Yet, it raises questions about authenticity. Are consumers experiencing a product's true appeal, or is it a light-crafted façade? #RetailLightinh #SalesBoost #LightingStrategy #LEDInnovation #RetailDesign #SustainableRetail #CustomerExperience #EnergyEfficiency #RetailTechnology #EcoFriendlyBusiness

  continue reading

87 episodes

Artwork
iconShare
 
Manage episode 383746824 series 2814928
Content provided by The Retail Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Retail Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this enlightening episode, we delve into the transformative power of retail lighting with Stefan Ståhl VP of Lighting & Kristian Renström Head of Lighting at ITAB, a leader in creating innovative store environments.

Discover how strategic lighting not only enhances the customer experience but also boosts sales significantly.

Retail spaces hold a secret: the strategic use of light. It's a subtle yet powerful tool that retailers wield to shape shopping experiences and influence consumer behaviour. But is it an artful enhancement or a manipulative ploy?

Consider accent lighting: it can spotlight products, creating an illusion of importance and manipulating our desire to purchase. Warm tones invite comfort, while cooler tones spur efficiency. It's psychological, a nudge towards spending.

Energy efficiency becomes a moral question. Lighting, a significant energy consumer, has cost and environmental implications. Retailers are at a crossroads: continue traditional practices or adopt sustainable, cost-saving technologies?

Lighting as art is another facet. It draws attention, creates ambience, and can even turn a store visit into a sensory experience. Yet, it raises questions about authenticity. Are consumers experiencing a product's true appeal, or is it a light-crafted façade? #RetailLightinh #SalesBoost #LightingStrategy #LEDInnovation #RetailDesign #SustainableRetail #CustomerExperience #EnergyEfficiency #RetailTechnology #EcoFriendlyBusiness

  continue reading

87 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Listen to this show while you explore
Play