On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the evolution of the Four Ps of marketing—Product, Price, Place, and Promotion—originally established in the 1960s well before the digital age. Isn't it high time we adapt these principles to modern marketing challenges? In this fourth and final episode of a four part series, we move to the next New 4 Ps with 'Platform.' Our platform and technology selection must engage customers where they want to encounter us and provide interactions at their desired pace and frequency. As marketers in 2024, we all must answer this question: with what technology do my customers want to engage with me? It is a complex question, and paramount that we get it right!

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