In this powerful conversation, Heather Holst-Knudsen sits down with two industry innovators—Allison Markert of Future PLC and Jaime Schultheis of Bombora—to unpack how data, AI, and intent intelligence are redefining the future of media and revenue growth.

Together, they reveal how Future PLC’s massive B2B portfolio is leveraging first-party and intent data to uncover hidden buyers, build audience intelligence, and measure real business impact—while also tackling the leadership and cultural shifts needed to thrive in an AI-driven economy.

Why Listen

This episode is essential listening for leaders in media, marketing, or technology who are:

• Shifting from impressions to impact
• Building data-fueled growth strategies
• Navigating AI transformation
• Leading teams through rapid change

If you’re a CEO, CMO, CRO, or data-driven decision maker redefining growth in 2025 and beyond, this episode is your playbook.

Resources & Mentions

RevvedUP 2026 is where CEOs and revenue-critical C-Suite leaders reset their growth playbook for the AI-first economy.

Across two intensive days — March 23–24, 2026 at The Vinoy Resort, St. Petersburg, FL — the event functions as a high-stakes strategy lab where leaders pressure-test how AI moves from cost center to growth driver.

From revenue engines to board expectations, RevvedUP equips executives to turn data, disruption, and intelligent reinvention into competitive advantage. Click here to learn more: https://info.h2klabs.com/revvedup-2026

About Heather Holst-Knudsen

Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ Connect. She is a seasoned executive with extensive experience in digital transformation, data, and revenue growth. She is a recognized leader and operator in media, marketplaces, events, and adjacent technologies. Heather has a proven track record of leading organizations to achieve customer-centric innovation, revenue growth, and enterprise value creation. As a thought leader, Heather shares her insights on multisided business models under The Revenue Room™. Connect with Heather on LinkedIn.

About Revenue Room™ CXO

Revenue Room™ CXO is a private executive community for CEOs and revenue-critical C-Suite leaders who are shaping the future of growth in the data and AI economy. Through curated peer discussions, benchmarking sessions, and strategy sprints, members tackle real-time challenges in revenue transformation, customer intelligence, and business model innovation. This is not another networking group — it’s a confidential forum for leaders ready to accelerate enterprise value in 2025 and beyond.

Learn more or apply for membership at info.h2klabs.com/apply-cxo