In this episode of The Revenue Room Podcast, Heather Holst-Knudsen sits down with Anne Lafère, Co-CEO of Easyfairs, to explore how the company is transforming the events industry through deep digital integration, centralized technology, and a fiercely data-driven culture. Anne shares how Easyfairs uses AI to improve personalization, predict attendee no-shows, and enhance both customer and employee experience. They discuss the company’s transition from family-owned to private equity-backed, the power of a co-CEO leadership model, and why Easyfairs is eyeing global expansion—including the U.S. market.

Anne also dives into how her team operationalizes innovation—from acquisitions and onboarding to training and talent management—backed by a proprietary data lake and real-time dashboards. With a focus on mission alignment and sustainable growth, she offers tactical and strategic insights for leaders navigating rapid change in a tech-driven world.

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