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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Content provided by Heather Holst-Knudsen, CEO, H2K Labs, Heather Holst-Knudsen, CEO, and H2K Labs. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Heather Holst-Knudsen, CEO, H2K Labs, Heather Holst-Knudsen, CEO, and H2K Labs or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
In this episode of The Revenue Room™, Heather Holst-Knudsen sits down with Amanda Landsaw, Chief Marketing Officer at EndeavorB2B, to unpack how one of the industry’s largest B2B media and intelligence platforms is transforming into a modern data-driven growth engine.
From rebranding a legacy publisher into a full-scale intelligence business, to redefining audience value, to building privacy-first data systems that still unlock revenue—Amanda offers a candid, strategic look at what it really takes to scale in an AI-powered, fast-moving B2B landscape.
They also dive deep into the new role of the CMO, the rise of audience lifetime value as a mission-critical KPI, the realities of sales–marketing alignment, and how organizations can responsibly integrate AI without slowing their teams down.
Why Listen
This episode is essential for leaders who are:
- Navigating the shift from legacy media to intelligence-driven business models
- Building scalable, privacy-first data strategies
- Reimagining sales–marketing alignment for a multi-product world
- Preparing teams for AI adoption without overwhelming them
- Redefining audience engagement, value, and lifetime impact
If you’re a CEO, CMO, CRO, or revenue-critical leader building for 2026 and beyond, this conversation is a blueprint for modern transformation.
About RevvedUP 2026
RevvedUP 2026 is where CEOs and revenue-critical C-Suite leaders reset their growth playbook for the AI-first economy. Taking place March 23–24, 2026 at The Vinoy Resort in St. Petersburg, FL, this two-day strategy lab helps leaders pressure-test how AI moves from cost center to growth driver and turn data and disruption into competitive advantage.
About Heather Holst-Knudsen
Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ Connect. A seasoned executive and operator across media, marketplaces, events, and technology, she specializes in digital transformation, data-driven growth, and customer-centric value creation. Heather shares her insights on multisided business models through The Revenue Room™.
About Revenue Room™ CXO
Revenue Room™ CXO is a private executive community for CEOs and revenue-critical C-Suite leaders navigating growth in the data and AI economy. Through curated peer discussions and strategy sprints, members tackle real-world challenges in revenue transformation, customer intelligence, and business model innovation.
Learn more or apply for membership at info.h2klabs.com/apply-cxo.
Chapters
1. The Strategic Shift Behind EndeavorB2B's Growth and Why It Matters for the Entire Industry (00:00:00)
2. Why Endeavor Rebranded (00:01:42)
3. Shifting to an Enterprise Sales Model (00:03:41)
4. Understanding Enterprise Accounts (00:07:44)
5. From Publisher to Modern Media Company (00:12:16)
6. The Expanding Role of AI in Sales and Marketing (00:15:33)
7. Marketing as a Revenue Engine (00:23:50)
8. The Challenge of Measuring Audience LTV (00:33:00)
9. Privacy by Design as a Competitive Advantage (00:39:00)
10. Growth Opportunities and Rapid Fire (00:47:00)
11. End | Closing Notes (00:51:00)
12. Introduction to Amanda Landsaw (00:52:14)
41 episodes
