Share
))
HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
…
continue reading
Manage episode 522090234 series 3480881
Content provided by Heather Holst-Knudsen, CEO, H2K Labs, Heather Holst-Knudsen, CEO, and H2K Labs. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Heather Holst-Knudsen, CEO, H2K Labs, Heather Holst-Knudsen, CEO, and H2K Labs or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
In this insightful conversation, Heather Holst-Knudsen sits down with Michael Barnett, CEO of InGo, and a leading expert in digital transformation and data-driven business strategies to explore the systems, processes, and leadership approaches that drive predictable revenue growth in complex B2B environments.
Michael shares practical strategies for building revenue operating plans, aligning critical roles, and using data to uncover opportunities and measure impact—while also highlighting the cultural and leadership shifts needed to make revenue processes stick.
Why Listen
This episode is essential listening for revenue leaders, executives, and operators who are:
- Turning revenue into a repeatable, scalable process
- Aligning teams and roles around data-driven growth
- Optimizing KPIs for measurable business impact
- Leading organizations through operational and cultural change
If your goal is to transform uncertainty into a steady growth trajectory, this conversation delivers actionable strategies for the year ahead.
About Heather Holst-Knudsen
Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ Connect. She is a seasoned executive with extensive experience in digital transformation, data, and revenue growth. She is a recognized leader and operator in media, marketplaces, events, and adjacent technologies. Heather has a proven track record of leading organizations to achieve customer-centric innovation, revenue growth, and enterprise value creation. As a thought leader, Heather shares her insights on multisided business models under The Revenue Room™. Connect with Heather on LinkedIn.
About Revenue Room™ CXO
Revenue Room™ CXO is a private executive community for CEOs and revenue-critical C-Suite leaders who are shaping the future of growth in the data and AI economy. Through curated peer discussions, benchmarking sessions, and strategy sprints, members tackle real-time challenges in revenue transformation, customer intelligence, and business model innovation. This is not another networking group — it’s a confidential forum for leaders ready to accelerate enterprise value in 2025 and beyond.
Learn more or apply for membership at info.h2klabs.com/apply-cxo
Chapters
1. Introduction (00:00:00)
2. Michael’s Entry into Events (00:02:00)
3. Event Security & Risk Management (00:04:00)
4. Events as Platforms for Young Companies (00:05:30)
5. Attendee Advocacy & Ingo’s Role (00:10:00)
6. Community & Network Effects (00:12:00)
7. Referral Conversion Metrics (00:15:00)
8. Event ROI & Attendee Value (00:16:00)
9. Event Marketing Challenges & Burnout (00:22:00)
10. How Ingo Works (00:23:00)
11. Best Practices for Referral Marketing (00:27:00)
12. Human Behavior & Community (00:30:00)
13. Event Technology Stack (00:31:00)
14. Key Takeaways (00:33:00)
40 episodes
