What happens when a sales leader stops posting polished content and starts sharing dog walks, family stories, and honest business lessons? For Chris Dunn, VP of Sales at BlueHive Exhibits, it resulted in deeper trust, stronger visibility, and over $300K in attributed revenue.

In this episode of Revenue Through Reputation, Chris joins Brandon Lee to talk about how his morning walks with Barton the dog evolved into a podcast, created demand, and reshaped how BlueHive builds pipeline.

🔹 #BartonTheDog: Emotional Resonance Wins
Chris initially hesitated about being 'the dog guy' on LinkedIn. But those posts sparked familiarity and connection. "People I hadn't spoken to in years knew everything about me from my posts." Emotional hooks create memory. Chris found the sweet spot between humanity and business insight, which turned passive scrollers into pipeline opportunities.

🔹 From Morning Thoughts to Content Strategy
The breakthrough came when Chris began tying morning dog-walk reflections to client challenges and sales insights. His content shifted from promotional to relational, positioning him as both relatable and trustworthy. This mix of personal stories and professional value built real audience engagement.

🔹 Why He Launched a Show
Wanting to uplevel his visibility and thought leadership, Chris started The Event Marketer's Toolbox podcast. He didn't begin as a confident host—but by partnering with Fist Bump, he streamlined the process and committed to consistency. The result? Stronger relationships, broader reach, and repurposable content assets every week.

🔹 Results That Speak for Themselves
Through consistent content and his show, Chris generated over $300K in new revenue—including repeat business. One inbound opportunity stemmed from a connection who had never liked or commented, but had been silently following for years. His posts and podcast gave prospects the confidence to trust him without a hard pitch.

🔹 Advice for Leaders on the Fence
Chris admits he once felt nervous about "putting himself out there." But now he views digital visibility not as a nice-to-have, but as essential. "You can't show up for 30 days and expect ROI. It's about consistency, authenticity, and trust." For leaders skeptical of building a personal voice, Chris emphasizes: Start human, stay visible, and real results will follow.

Chris Dunn proves that when authenticity meets strategy, your reputation becomes your greatest sales asset. His journey from casual posts to consistent podcasting offers a roadmap for executives ready to ditch cold outreach and build trust-first visibility.

As Chris says, "Just be real. The right people will find you".

The Revenue Through Reputation Show
Hosted by Brandon Lee
New episodes every Tuesday at 11 AM ET | LinkedIn & YouTube
Empowering CEOs, founders, and sales leaders to build high-impact digital reputations that drive business growth.