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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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A family video store with 400 movies. A heavy VCR lugged home for the weekend. An $800 camcorder bought on a personal credit card so a loyal customer wouldn’t be let down. That’s where Dan Fisher’s rent-to-own story begins—and how a small experiment grew into a durable, customer-first brand with a culture people talk about.
We walk through the inflection points that define real growth: discovering APRO after years of improvising, moving from Sam’s Club buys to vendor partnerships like GE Appliances, and opening the first standalone rent-to-own store that proved the model. Dan is candid about the messy parts too—how a fourth location in a tough market stretched his capacity, how a rapid jump to thirteen stores exposed leadership gaps, and why a two-day off-site in 2017 became the moment everything clicked. The takeaway is practical: choose systems that let you lead, build habits that keep plans alive, and return to the family values that made customers trust you.
We also unpack the rent-to-own model in plain language for skeptics and supporters alike. Flexibility matters: cancel anytime, no pickup fees, free delivery and setup, repairs covered, and lifetime reinstatement that honors every payment. That’s why multigenerational customers keep coming back. Dan’s mentors—industry mainstays like Shannon Strunk, Gary Ferriman, Mike Tissott, and Lyn Leach—helped him step into advocacy, where he found that most offices simply need the facts. When people hear how RTO expands access with dignity and options, the conversation changes.
If you care about building a resilient business, leading through growing pains, and serving customers with respect, this story delivers the playbook—and the heart behind it. Subscribe, share with a teammate who needs a nudge, and leave a review telling us your biggest leadership turning point.
APRO
Association of Progressive Rental Organizations
www.TheRTOshowPodcast.com For swag and information
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Chapters
1. Legend: Dan Fisher of Majik Rent to Own (00:00:00)
2. Welcome And Legend Introduction (00:02:11)
3. From Video Store To VCR Rentals (00:04:42)
4. Early Expansion And Camcorder Bet (00:07:47)
5. First Appliances And Finding Vendors (00:12:51)
6. Joining APRO And Industry Learning (00:17:41)
7. Family Approach And Customer Focus (00:22:54)
8. Growing Pains From 4 To 13 Stores (00:28:15)
9. The 2017 Leadership Turning Point (00:33:58)
10. Mentors, Boards, And Confidence (00:38:24)
11. Advocacy 101 And Hill Visits (00:43:05)
110 episodes
