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Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24

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Manage episode 475601161 series 1927299
Content provided by Russell Brunson and Russell Brunson | YAP Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Russell Brunson and Russell Brunson | YAP Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this episode of The Russell Brunson Show, I sit down with my head copywriter Heath… Who’s been quietly writing behind the curtain for the past five years. And let me tell you… it was a blast to talk copy, creativity, and what actually makes great marketing work with one of the most talented people on my team!

We go deep on advertorials (what they are, why they work, and how they’re still crushing it today), plus Heath shares how improv, fiction writing, and a background in comedy helped him become one of the best direct response copywriters I’ve ever met.

We also talk about nerding out on old ad copy, why I collect hundred-year-old Napoleon Hill manuscripts, and how lived experience always beats AI when it comes to great copy that connects. This one’s part masterclass, part origin story, and part love letter to the lost art of persuasion. And… 100% fun!

Key Highlights:

  • The surprising way I accidentally hired Heath (and why his 40-minute “No thanks” video sealed the deal)
  • What an “advertorial” actually is - and why it works better than you think
  • Why copywriting is really just “copy collecting”
  • The lost power of voice, tone, and writing from lived experience
  • How AI can help, but will never replace the hook you found at the gym yesterday
  • Our step-by-step process for building the Zuma Juice funnel from scratch
  • Why copywriting is the most valuable skill most entrepreneurs never master

If you’re a copywriter, a funnel builder, or just someone trying to sell better… This episode is a can’t miss for you!

https://sellingonline.com/podcast

https://clickfunnels.com/podcast

https://30days.com

Special thanks to our sponsors:

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

756 episodes

Artwork
iconShare
 
Manage episode 475601161 series 1927299
Content provided by Russell Brunson and Russell Brunson | YAP Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Russell Brunson and Russell Brunson | YAP Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this episode of The Russell Brunson Show, I sit down with my head copywriter Heath… Who’s been quietly writing behind the curtain for the past five years. And let me tell you… it was a blast to talk copy, creativity, and what actually makes great marketing work with one of the most talented people on my team!

We go deep on advertorials (what they are, why they work, and how they’re still crushing it today), plus Heath shares how improv, fiction writing, and a background in comedy helped him become one of the best direct response copywriters I’ve ever met.

We also talk about nerding out on old ad copy, why I collect hundred-year-old Napoleon Hill manuscripts, and how lived experience always beats AI when it comes to great copy that connects. This one’s part masterclass, part origin story, and part love letter to the lost art of persuasion. And… 100% fun!

Key Highlights:

  • The surprising way I accidentally hired Heath (and why his 40-minute “No thanks” video sealed the deal)
  • What an “advertorial” actually is - and why it works better than you think
  • Why copywriting is really just “copy collecting”
  • The lost power of voice, tone, and writing from lived experience
  • How AI can help, but will never replace the hook you found at the gym yesterday
  • Our step-by-step process for building the Zuma Juice funnel from scratch
  • Why copywriting is the most valuable skill most entrepreneurs never master

If you’re a copywriter, a funnel builder, or just someone trying to sell better… This episode is a can’t miss for you!

https://sellingonline.com/podcast

https://clickfunnels.com/podcast

https://30days.com

Special thanks to our sponsors:

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

756 episodes

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