Abi Hird joins Mark McBride-Wright to share her journey from unexpected career beginnings to becoming a leader in innovation. From early dreams of being an art teacher to navigating academia and industry, Abi speaks candidly about embracing challenges, following opportunities, and finding her place in shaping how organisations think about growth and change. Her story highlights the importance of curiosity, resilience, and stepping into the unknown with confidence.

In this episode Abi unpacks what innovation really means beyond technology and products, revealing how culture, strategy, and communication are often the real game changers. She discusses how to create space for meaningful conversations, why innovation is relevant to everyone, and why sometimes the biggest risk is doing nothing at all. This is an inspiring conversation for anyone who wants to understand innovation differently and feel empowered to take the leap in their own career or leadership journey.