We’re talking Global Sales Transformation XIX this week on The Sales Transformation Podcast, as Phil and Will sit down to discuss the theme for this year’s event: Cracking the Code of Key Account Management.

Phil talks through why we choose this topic, why key account management is more important than ever, and what to expect from some of this year’s speakers.

Highlights include:

• [00:34] – What is GST?
• [05:54] – Why is key account management getting more important?
• [08:57] – Bringing together the art and science of selling

GST XIX will take place on 28th November at The London Stock Exchange. You can get your ticket here.

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