This week on The Sales Transformation Podcast Phil is joined by someone he first met when they were both at the graduation ceremony for their respective doctorates: Dr John “Jas” Ardis.

Jas is an expert in government and military intelligence, having worked for the MOD for 24 years and since moved into the private sector. Phil speaks to him about how his insights on how to influence people could help salespeople in their roles while still maintaining ethical integrity.

Highlights include:

• [14:27] – Telling lies isn’t a sustainable strategy
• [20:12] – Buyers often make the mistake that being “dominant” will get them better outcomes
• [37:27] –  AI can help us to process vast amounts of information that human analysts don’t have time to process

Connect with Philip Squire on LinkedIn

Connect with Jas Ardis on LinkedIn

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