Mickie Kennedy is the Founder of eReleases, the premier press release distribution platform that helps small businesses, entrepreneurs, and growing companies gain national media exposure without breaking the bank. Since launching eReleases in 1998, Mickie has helped thousands of clients get featured in major outlets such as The New York Times, Forbes, and Good Morning America, with the company distributing over 10,000 press releases annually and saving customers up to 75% compared to traditional newswires.

Press releases have long been a powerful way for businesses to share their stories, but in today’s fast-changing media landscape, are they still effective? With AI reshaping how information is consumed and ranked, can companies still rely on press releases to build authority and credibility?

According to Mickie Kennedy, a seasoned PR expert with decades of experience helping businesses get national media coverage, press releases remain a vital tool when done strategically. He explains that while most releases fail to generate earned media, combining strong data, powerful quotes, and timely angles dramatically increases success. He highlights how AI now gives press releases surprising visibility by prioritizing recency and credibility, while also allowing smaller businesses to appear alongside major outlets. The real key, Mickie stresses, is blending human creativity with AI’s efficiency to craft releases that stand out, build trust, and drive lasting growth.

In this episode of The Same Day Podcast, Yoni Schmidt sits down with Mickie Kennedy, Founder of eReleases, to discuss the power of press releases in today’s AI-driven media landscape. They explore how to use PR to boost credibility, why earned media still matters, and how AI tools can support (but not replace) strong storytelling. Mickie also gives advice on creating quotes and campaigns that get journalists’ attention.