What does it take to comply with the EU’s deforestation rule and create value for farmers and brands? Alessandro Chelli from Trusty explains how his team built a mobile‑first, offline data stack that gets plot‑level evidence from smallholders, validates claims with certifiers , and writes the results to an audited blockchain—so it is proof, not promises. We cover the EUDR baseline (plot mapping + due diligence), the shared‑cost model that makes tools free for co‑ops when buyers adopt, and why garbage‑in/garbage‑out is solved with third‑party checks before timestamping. We also look ahead: using the same field data for biodiversity/carbon credits, parametric insurance, and even value‑sharing via smart contracts. A practical roadmap from compliance to competitiveness