Jeremy Bradley recently did an interview about what makes a good businessperson. The rising popularity of the "influencer" lifestyle has everyone on social media thinking their life is a business and, in turn, a moneymaker. The reality: it's not, and it shouldn't be. JB, a trained journalist and broadcaster of over 20 years, takes issue with everyone believing they're a content creator just because they're on social media. "Think about it: if someone told you 10 years ago to make videos of yourself putting on your makeup or picking out your outfit, you'd say, "Um, no thanks, I'm an adult," but today, it's all too common." He stresses that people put too much focus on creating content and performing for a social media audience than simply living in the real world.