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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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AI won’t replace your voice — but it can help you discover it.
In the 2nd WTF ChatGPT episode, Chad Trease and Lacey Moores break down one of the simplest yet most powerful AI prompts you’ll ever use — the Brand Voice DNA exercise. This single ChatGPT prompt acts like a $100K brand strategist, helping you define, refine, and repeat your authentic brand voice across every message, email, post, and client interaction.
You’ll learn:
- How to uncover your true brand voice (in under 30 minutes)
- The exact ChatGPT prompt that guides you, one question at a time
- Why consistency in tone is the secret ingredient behind audience trust and brand growth
- How to train your team to communicate in one unified, on-brand voice
Whether you’re a realtor, lender, or entrepreneur trying to build a consistent online presence — this episode will give you the clarity (and the free AI tool) to finally sound like you everywhere you show up.
🎧 Listen now and get the exact Brand Voice DNA prompt in the show notes or comments.
Chapters
1. AI Reveals Your Real Voice (00:00:00)
2. WTF ChatGPT Series Setup (00:00:31)
3. What Brand Voice DNA Means (00:01:24)
4. The One-Question-At-A-Time Prompt (00:03:12)
5. The Question Flow That Shapes Voice (00:05:10)
6. Iterate Until It Feels True (00:08:12)
7. From Personal Voice To Team Consistency (00:09:55)
8. Train ChatGPT To Remember Your DNA (00:12:05)
9. Getting The Script And Sharing It (00:14:10)
10. Authenticity, Not A Robot (00:14:50)
34 episodes
