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480: Rebranding Secrets
Manage episode 489651048 series 2424628
Jim Heininger is the Rebrand Man. He leads the efforts of The Rebranding Experts, which he founded in 2017, after 30 years of business and brand strategy experience for P&G, McDonald’s, Anheuser-Busch and others. Rebranding Experts was purposefully designed to be the only agency with the comprehensive services necessary to rebrand organizations.
Jim talks about the differences between rebranding and brand refreshing, planning a rebranding, trademark approvals, and much more!
481 episodes
Manage episode 489651048 series 2424628
Jim Heininger is the Rebrand Man. He leads the efforts of The Rebranding Experts, which he founded in 2017, after 30 years of business and brand strategy experience for P&G, McDonald’s, Anheuser-Busch and others. Rebranding Experts was purposefully designed to be the only agency with the comprehensive services necessary to rebrand organizations.
Jim talks about the differences between rebranding and brand refreshing, planning a rebranding, trademark approvals, and much more!
481 episodes
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