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Mastering the Art of SEO Sales with Steven Khanna - Episode 132

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Manage episode 487838763 series 2937641
Content provided by Michael Costin & Arthur Fabik, Michael Costin, and Arthur Fabik. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michael Costin & Arthur Fabik, Michael Costin, and Arthur Fabik or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

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Hey there, SEO gang! This week we’re unravelling the art of selling in the SEO world with the fantastic Steven Khanna, a seasoned sales coach.

We all know that while SEOs can be technical wizards, selling isn't always our forte. Steven, who transitioned from running Michelin-star restaurants to SEO sales, shares his insights on marrying sales expertise with SEO know-how.

We explore the common pitfalls SEOs encounter in sales, like getting too technical or missing client pain points. Steven emphasises the importance of a well-structured discovery call—it's your golden ticket to understanding and addressing client needs effectively. He also shares tips on closing sales, handling objections, and the magic of a good follow-up strategy.

For those struggling with lead generation, Steven advocates for a robust outbound strategy and building trust through genuine engagement. If you’re looking to boost your sales game, this episode is packed with gems!

Catch you next time!

WANT US TO DO YOUR SEO?

We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.

Stuff You Need To Know

The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.

Learn more about us at https://theseoshow.co

Check out our content on Youtube
Check out our agency Local Digital
Follow Michael on Twitter @servicescaling
Follow our agency Local Digital on Instagram @localdigitalco

  continue reading

131 episodes

Artwork
iconShare
 
Manage episode 487838763 series 2937641
Content provided by Michael Costin & Arthur Fabik, Michael Costin, and Arthur Fabik. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michael Costin & Arthur Fabik, Michael Costin, and Arthur Fabik or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Send us a text

Hey there, SEO gang! This week we’re unravelling the art of selling in the SEO world with the fantastic Steven Khanna, a seasoned sales coach.

We all know that while SEOs can be technical wizards, selling isn't always our forte. Steven, who transitioned from running Michelin-star restaurants to SEO sales, shares his insights on marrying sales expertise with SEO know-how.

We explore the common pitfalls SEOs encounter in sales, like getting too technical or missing client pain points. Steven emphasises the importance of a well-structured discovery call—it's your golden ticket to understanding and addressing client needs effectively. He also shares tips on closing sales, handling objections, and the magic of a good follow-up strategy.

For those struggling with lead generation, Steven advocates for a robust outbound strategy and building trust through genuine engagement. If you’re looking to boost your sales game, this episode is packed with gems!

Catch you next time!

WANT US TO DO YOUR SEO?

We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.

Stuff You Need To Know

The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.

Learn more about us at https://theseoshow.co

Check out our content on Youtube
Check out our agency Local Digital
Follow Michael on Twitter @servicescaling
Follow our agency Local Digital on Instagram @localdigitalco

  continue reading

131 episodes

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