We bought a DTC brand. Now we’re putting it through the GrowthHit wringer. This is the actual strategy we’re using to scale Neat Apparel — and yes, we’re sharing everything.

In this solo episode, Jim Huffman shares the full behind-the-scenes growth plan for Neat Apparel — a sweat-proof clothing brand recently acquired by GrowthHit. You’ll hear the exact tactics he’s using to revamp the site, increase AOV, build email flows, and tackle paid ads — all with a bootstrapped budget and a sharp eye on product-market fit.

If you want a real-time blueprint for scaling a Shopify brand in a red-ocean category, this is it.

Key Topics Covered:

• Why “shut up and listen” was step one post-acquisition
• AOV > ROAS: The case for bundling and upsells
• How they’re balancing paid media and scrappy growth
• Their ad creative testing process (30+ angles)
• SEO, seasonality, and what they’re betting on long-term

Follow The Shopify Growth Show for more build-in-public breakdowns like this. Real playbooks, no fluff.

Resources:

• The Shopify Growth School
• Neat Website
• Jim Huffman website
• Jim's Twitter
• GrowthHit
• The Growth Marketer's Playbook

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• Startup Ideas by Paul Graham (#45)
• Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)
• How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)
• Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)
• How We're Validating Startup Ideas (#51)