Share
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
Manage episode 481092968 series 2611357
Content provided by Scott Austin. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Scott Austin or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
5/7/25 - Episode 158
Episode Summary
In Episode 158 of The Shopify Solutions Podcast, host Scott Austin speaks with Jake Levin from Inflection Growth about the evolving landscape of marketing attribution, particularly in light of changes to cookie tracking and privacy regulations.
🔑 Key Topics Covered:
- Understanding Cookies: The discussion begins with a breakdown of first-party and third-party cookies, explaining their roles in tracking user behavior across websites.
- Impact of Privacy Changes: They delve into how recent privacy regulations and browser updates are affecting the reliability of traditional attribution models, making it more challenging to track customer journeys accurately.
- Attribution Challenges: Jake highlights the inconsistencies between different analytics platforms (like Shopify, Google Analytics, and Klaviyo) and emphasizes the importance of understanding these discrepancies when analyzing marketing performance.
- Adapting Strategies: The conversation also touches on the necessity for marketers to adapt their strategies, focusing more on first-party data and considering new approaches to measure the effectiveness of their campaigns in a privacy-conscious world.
Show Links
- Jake's email - [email protected]
- Inflection Growth - https://inflection-growth.com/
- Badgezilla - https://apps.shopify.com/badgezilla
Transcript & Video
https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-158-marketing-attribution-with-jake-levin
162 episodes
))
