Share
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
Manage episode 483969842 series 2611357
Content provided by Scott Austin. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Scott Austin or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
5/21/25 - Episode 159
Episode Summary
In this episode, host Scott Austin delves into the nuanced process of selecting a brand name and corresponding domain. He emphasizes that there's no universal formula for this task, highlighting the importance of creativity and personal judgment.
🔑 Key Takeaways:
- Early Naming: Establishing a brand name early can transform an abstract idea into a tangible identity, aiding in clearer communication with teams and stakeholders.
- Industry Research: Understanding your industry or niche is crucial. Analyzing how competitors name their brands can help you align with industry norms and avoid potential legal issues, such as trademark conflicts.
- Avoiding Confusion: Differentiation is key. For instance, in industries where many brands use similar naming conventions (like "water" in water filter products), it's important to choose a name that stands out to prevent customer confusion.
- Domain Considerations: Selecting a domain name that aligns with your brand is vital. It should be easy to remember, spell, and ideally, reflect your brand's essence.
Show Links
- Brand It! Calendar - https://apps.shopify.com/brand-it-calendar
- Trademarks Episode - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-113-trademarks-for-your-brand
Transcript & Video
https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-159-picking-a-name-for-your-brand
162 episodes
))
