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What does it take to build a thriving personal training business that generates over $13,000 in just 20 days? Cody Maynard returns to the Show Up Fitness Podcast to reveal exactly how he's projecting a $150,000 annual income after only eight months as an independent trainer.
The secret isn't complicated marketing schemes or sales tactics. Instead, Cody shares how continuous education has transformed his career, describing how he immediately implemented knowledge from recent seminars into his training sessions. "You get that 'whoa' from the client and you're like, yeah, all right, paid off there," he explains, highlighting how investing thousands in education creates immediate returns through improved client retention and referrals.
Unlike many trainers who spend hours creating complex workout programs, Cody focuses on fundamentals. His assessment process combines careful listening with movement analysis and a mini-session that showcases his expertise. This comprehensive approach eliminates sales pressure because clients immediately recognize his value. His programming philosophy emphasizes progressive overload rather than constant novelty: "If it's not broke, don't fix it," he says, noting how clients appreciate consistency when they're seeing results.
Perhaps most revealing is Cody's ability to adapt his communication style to each client's preferences, from the early morning client who barely wants conversation to the high-energy afternoon sessions. This authentic, personalized approach explains why he rarely encounters price objections despite charging premium rates.
Whether you're an established trainer looking to increase your income or just starting your fitness career, this episode provides a masterclass in building a sustainable training business through education, competence, and genuine client connection. Subscribe now to transform your approach to personal training.

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